Stella Artois case study1.Does it make sense for Interbrew to develop a global brand 2. Does Stella Artois appear to be the right choice as the company's flagship brand 3. Interbrews strategy has focused on developing cities as markets rather than on the more traditional view of countries as markets. What are the pros and cons 4. What would Interbrew have to do to succeed with Stella in the.
Promote and market Stella Artois to ensure its highly visible and instill its reputation of quality to the consumers Use effective planning to ensure that the markets they expand to will yield appropriate sales Keep track of the changing market trends in the beer industry Human Resource Management.
Although Stella Artois has shown success for Interbrew in the past, the future presents a very real threat for failure as the world markets face an economic downturn. Because the strategy of Stella Artois was to present it as a luxury high-end beer, in the event of a major economic crisis, the market for this kind of beer will suffer greatly. 3.
Stella Artois was a beer brand who in 2006 received a reputation to being known as “a wife beater brand” due to domestic violence cases involving the brand.To turn this perception around the company begin emphasizing the history and values of the Artois brewery.To help with communication they created an online experience for the consumer, with short films, interactive film and gaming as.
Joseph Stella was born in Italy in the year of 1877. He then came to the United States to study medicine, but discovered that medicine wasn’t something he wanted to do. Stella turned his interest to art.1 One of his well-known paintings would be The Virgin. The piece was painted oil on canvas in 1926.
FreeBookSummary.com. The Global Branding of Stella Artois 1. Interbrew decided towards a global brand because most competing companies, such as Anheuser-Busch, were moving towards this trend. A disadvantage or hardship that this company dealt with in developing Stella Artois into a global brand was the idea of a centralized plan approach.
Stella Artois had developed a niche that ensured that it developed a given form of customer loyalty. This is because it marketed itself as a premium brand that is mostly drank by well-to-do people in the United Kingdom (Brand Strategy, 2008). The management set the price of the beer quite high while stating that the price was, 'reassuringly.
The Holy Bible: King James Version. Galatians 2. 1: Then fourteen years after I went up again to Jerusalem Acts 11.30; 15.2 with Barnabas, and took Titus with me also.: 2: And I went up by revelation, and communicated unto them that gospel which I preach among the Gentiles, but privately to them which were of reputation, lest by any means I should run, or had run, in vain.